BRANDING BUILDING AND SYSTEMS OPTIMIZATION FOR CONNAISSEUR PARIS

In 4 months, Dervan Solutions, management consultants, have undertaken steps to

  • Harmonize Connaisseur Paris’ brand image, communication, and presence in-store,
    online, and in general media.
  • Position Connaisseur Paris as a men’s fashion house
  • Generate deeper connections with customers (ie. Increase positive product reviews and increase customer lifetime value)
  • Build further product awareness and demand.

To get closer and achieve these objectives,

BRAND BUILDING

Dervan solutions, armed with the findings from the brand audit and market research conducted, have developed and designed the official brand book/guide for Connaisseur Paris to harmonize its visual presence, tone of voice, message, and promise among its audience and media. This enabled us to revamp Connaisseur Paris’ social media platforms (Facebook and Instagram) with a fresh new look as well as strategic campaigns to increase brand awareness, endearment, and eventually brand value and sales.

BRAND-DIGITAL-SALES SYSTEMS SYNCHRONIZATION

We have not only taken steps to improve the brand image but also enhance the customer experience online and instore by redesigning the Connaisseur Paris website with clear goals: to improve customer experience through succinct UI/UX design, reduce refunds by removing items that are not in-stock, sync store payment system with the online platform to have accurate data on inventory across stores. We have also linked inventory data to Facebook and Instagram stores to increase sales points for Connaisseur Paris. We are currently in the process of building an order management application to further make seamless Connaisseur Paris’ operations.

These steps have made Connaisseur Paris more efficient across the customer satisfaction value chain — from designing, manufacturing, stores, and online inventory update to satisfying clients. To top it off, we have taken steps to increase positive online reviews and respond to all reviews or comments in real time.

SALES

Our efforts on the online optimization comes with its perks to sales promotion—indirectly building sales from online. We have introduced the Gift Card System, ordered the gift cards which hopefully will facilitate gifting for our clients and enable us build an enduring loyalty program.

MEDIA RELATIONS

To draw media attention and build endearment to the brand, we have developed and organized collection release themes and stories, photoshoots, and campaigns. Out of these our team has developed a pitch document that details the strong position of Connaisseur Paris to spearhead the menswear section of the industry and collection lookbooks to chronicle the top-of-chart outfits released season after season.

We have organized brand awareness events drawing the attention of the upper echelon (business and media moguls) of the DMV.

Dervan Solutions, by these operations optimizations steps, is making Connaisseur Paris investment-ready by chronicling its journey through the lookbooks and monthly reports that shed light on the digital brand worth and sales performance.

With the synchronized sales systems across platforms, uploading inventory online helps generate data for decision-making.

RESULTS

Social Media

CLIENT BASE: We observe that our efforts on Facebook and Instagram has maintained the number we started with and on an increasing basis. Seeing as Male audience has grown on FACEBOOK from 77% to 79% by August and Female audience have equally grown from 22.6% to 25.1% by August. Instagram male audience have stood, averagely at 75% and female audience have grown from 24.3% to 25.1%.

We believe these are as a result of consistent engaging posts (organically and boosted posts).

PAGE LIKE/FOLLOWS: General page likes and follows on both Facebook and Instagram have seen a marginal growth around 1%. However, monthly page visits and like increase month on month.

FACEBOOK/INSTAGRAM STORES: By setting up these stores, we have increased sales access points to customers.

We must remark that our efforts are mainly to revamp the social media pages and deepen customer connection. Thus, being able to generate sales from these activities is an indirect and fortunate benefit.

Online Sales
Online sales is gradually increasing. Refunds from website sales has decreased over the period from cleaning out non-existent inventory data on the platforms.

Connaisseur Paris May-August 2022 Report [Download Report]