Insights

How artificial intelligence is revolutionizing business operations

by Kadmiel Van Der Puije • January 27, 2023

Artificial intelligence (AI) is revolutionizing business operations by providing companies with the ability to automate routine tasks, analyze large amounts of data and make more accurate predictions. The technology is enabling companies to operate more efficiently, make better decisions and improve the overall customer experience. One of the key benefits of AI in business operations […]


Connaisseur Paris Case Study-May-August 2022

by Kadmiel Van Der Puije • October 6, 2022

BRANDING BUILDING AND SYSTEMS OPTIMIZATION FOR CONNAISSEUR PARIS In 4 months, Dervan Solutions, management consultants, have undertaken steps to Harmonize Connaisseur Paris’ brand image, communication, and presence in-store,online, and in general media. Position Connaisseur Paris as a men’s fashion house Generate deeper connections with customers (ie. Increase positive product reviews and increase customer lifetime value) […]


The Transition — More than just marketing

by Kadmiel Van Der Puije • June 29, 2022

Agenda Marketing Llc. is now Dervan Solutions Llc. We have learned as novices, starting as Kadmiel Inc. in 2012 with a focus on building and optimizing online activity for businesses through website development and social media management. Seven years of much learning and refining led us to expand on our deliverables packaged under the new […]


How Joe Biden’s Presidency Could Impact Brand Marketing?

by Kadmiel Van Der Puije • May 18, 2021

It was a historical U.S. presidential election. Joe Biden is in and his administration is all set to make America what it’s best known for – bring people together. The victory speech said it all. The major focus of Biden’s term will be on rebuilding the country and ensuring peace throughout. But, what’s there for […]


How to Predict and Analyze Customer’s Buying Patterns?

by Kadmiel Van Der Puije • February 3, 2021

Buying patterns reveal the secrets of why and how a customer purchases a product or service. Analyzing and measuring these patterns allows brands to better understand the potential of a target audience. No brand wants to let go of the opportunity to design a successful sales funnel and understanding customer journey is an inseparable part […]


What is Ad Fatigue? How to Diagnose and Cure it?

by Kadmiel Van Der Puije • December 11, 2020

Ad fatigue is the term marketers use when the audience gets too familiar with an ad. When an audience has seen your ads often, they stop getting attracted to it, and the ad’s ability to retain an audience reduces. Consequently, the campaigns tend to become less effective and fail to move potential customers through your […]


How to Get Leads on Facebook and Google Through Ads For Your Business?

by Kadmiel Van Der Puije • September 9, 2020

We get it. It’s quite difficult to pick one advertising platform when you know both of them will help you get more business. That’s the situation with Facebook and Google Ads. However, there’s always a mid-way out of the problem, which we are going to share in this post. We know that Google and Facebook […]


Increasing Unemployment Rate and How Marketing Can Help Businesses During COVID-19

by Kadmiel Van Der Puije • May 19, 2020

We have a serious situation in our hands that can quickly grow into something that will break the spine of our economy. Businesses are facing financial crisis due to the COVID-19 pandemic and have no other option than cutting loose their employees. People are getting jobless and the entire supply-demand equation is in shock due […]


How to Improve Traffic to Your Website Without Ranking it?

by Kadmiel Van Der Puije • May 8, 2020

Getting a website ranked on the Search Engine Result Pages is a feat in itself. It requires months and months of hard and smart work and also persistence to achieve the top rank for your target keyword. But, what if you don’t want to spend a lot of time doing off-page SEO for your website […]


How 5G Will Affect Online Marketing in 2020?

by Kadmiel Van Der Puije • April 17, 2020

5G is all set to bring in the execution of a major full-scale communication network that will boost online marketing throughout the world. Its potential to make real time, data-driven marketing a reality has made every advertiser excited and why shouldn’t they be? This is the dawn of a new age of Internet connectivity that […]