1.
The Challenge:
Naberm Publications has, since 2014, been helping writers become published authors, with many returning to publish their second and even third books. Although they had been quite successful up to the time they approached us, management recognized the need to embrace the digital and technological evolution spearheaded by an emblematic visual identity to pivot. They approached Dervan Solutions to give them a befitting new look, digital presence, and innovative approach to their events such as book launches.
2.
The Solution:
Dervan Solutions, to make Naberm easily embrace and adopt the new identity and direction, made it a point to involve management and staff in the ideation, draft sketches, iteration, and feedback stages of the visual strategy and identity of the publishing brand. This foundation eased the work on the digital front of the project.
3.
Result:
The result is a vibrant and timeless brand identity for Naberm Publications that sets it apart from its competitors. To top it off, the user-friendly website, witty and succinct communication strategy and digitally inclined events are pushing Naberm Publications to capture their desired market share.
