THE VOICE OF AFRICA — Brand Identity Refresh, Website Development & SEO, Digital
1.
The Challenge:
The Voice of Africa (TVOA) is a media company that provides print and digital news and other content primarily to African Diaspora audience in the DMV and recently Ghana. In a fast-growing industry as the media space, TVOA needed an agency that understood this pace of growth, its audience and how to serve them digitally.
2.
The Solution:
Agenda Marketing now Dervan Solutions, took reigns of TVOA’s digital platforms. We developed an SEO optimized website, refreshed the brand’s digital presence with additional content categories and activations.
3.
Result:
The Voice of Africa has seen year-on-year growth on its digital platforms in terms of engagement, views, likes, and followers. As well as established relations with industry giants such as Minnie Dlamini, Lerato Kganyago, Stonebwoy, Basketmouth, Dr. Remi Duyile, and many other such in the US Senate, and international organizations.
